Dlecta sells agro-based products through their multiple divisions however their operations with milk-based products continue to dominate their product portfolio. While they are amazing at what they do, they wanted to go a step further and showcase their strength to their key audience in a way that appealed them and engaged them.
While they knew what they wanted to communicate socially, their challenge was to team up the content with creatives that stood out and spoke for themselves. There comes us!
As we embarked on the creative journey, the challenge was to understand the communication objective, make sure the creative representated the brand in the best light yet work with limited set of resources (in terms of available images and visual aids).
We started with understanding the communication objectives, tonality, what is the best way to represent the content provided, and how can we incorporate products in the most appealing way.
Once we understood the brief and theme for the month, our designers and account manager engage in a brainstorming session to create a visual board and streamline the kind of images, typography, tints, effects to be used.
Since the client didn’t have professionally shot pictures of their own, we created an image bank that could be used and referred. Our designers then using their artistic tools made sure that the products were blended in flawlessly.
We did social media creatives, e-mailers, e-books, marketplace banners and ad banners for them. Each creative unique and interesting than the other.